Starting July 1, the prada.com website is expanding its distribution network by launching the E-Store in Continental United States, one of the world’s most receptive markets for online purchasing, as well as Alaska and Puerto Rico. The region has long been strategic for the brand’s development and image.The Prada E-Store is a new store in addition to Prada’s international network of 185 shops.
This is a strategic choice that emphasizes Prada’s pragmatic approach to the web, which encourages living with it as an everyday instrument.
Prada will shortly expand the E-Store service to another strategic market, Japan, whose attentive clients are always in search for new and up-to-date Prada projects.
-fashion & runway
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