Charged with updating a classic of Nike design, 1987’s Air Max 1, the Nike Sportswear Footwear Design Team dialed up technological innovations and re-mastered the performance and design of the original to create the Nike Air Maxim. “We took the original Air Max 1 design brief and ran it through a present-day filter,” says Nike Sportswear Design Director Jesse Leyva. “We tried to solve the very same problems Tinker Hatfield did with the technology of that time, using the technologies and Nike sporting innovations of today and tomorrow.”
Like Hatfield, Leyva and his design team focused on lightweight stability and cushioning. The result is a staggering 66% weight reduction from the original, with the Air Maxim coming in at a mere 10.1 ounces.
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