Friday, June 26, 2009

Rolling Stone Plans Special Publication Devoted to Michael Jackson

The timing of Michael Jackson’s death, happening on a Thursday, meant that it would not be covered by the current issues of the weekly and bi-weekly celebrity, entertainment and music magazines for which it would be major news.

Rolling Stone magazine’s summer double issue is hitting newsstands on Friday, so to report on Michael Jackson the magazine is planning “a special tribute ‘bookazine,’” said Mark Neschis, a spokesman for the Rolling Stone parent in New York, Wenner Media.

It will be only the second such publication under the Rolling Stone banner, he added, after one devoted to Barack Obama.

The publication devoted to Mr. Jackson will come out on July 10, Mr. Neschis said, with a print run of 450,000 copies. (The Obama bookazine sold 300,000 copies, three times as many as Wenner expected it would, he added.) There will be more than 100 pages with “lots of original reporting, original features,” Mr. Neschis said, at a cover price of $9.99. -NY Times

RS.com's Michael Jackson Hub

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