Monday, April 2, 2012

Rocawear Presents Jay-Z From "Marcy to Barclays" (Commercial) [VIDEO]



youtube link
As I prepare for my permanent mayorship at the Barclay's Center, the promos continue to roll out- no one draws more attention and fanfare to the new arena than Jay-Z.. The first ever Rocawear commercial is a retrospective of Shawn "Jay-Z" Carter's journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter's Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician.

Sunday, December 5, 2010

Rocawear x Peanuts Tees [STYLE]

Rocawear cooked up a collaboration with the Peanuts gang (Charlie Brown, Snoopy, Peppermint Patty, etc) featuring elements from Jay-Z's lyrics/career. Definitely a surprising (& cute) merger. spotted at dr jay-s.. Pre-order the limited run here (tees $28 each).

Thursday, August 13, 2009

VIDEO: Jay-Z Talks Spike Lee Directed Rocawear 10 Year Anniversary Ad

Monday, June 22, 2009

Pre-Order Your "Death Of Autotune" Shirt Now

Keep it alive! Short sleeve graphic tee boasts Death of Auto-Tune print on front. Jay dedicates his new album, and this stylish shirt, to the hip robotic vocals that's sweeping radios. Now on backorder but shipping soon.. Order @Rocawear

Thursday, June 18, 2009

Rocawear R+ Evolution now Available

The grey and navy colorways are now available at Dr. Jays for $85. One pair features an all-grey base made up of leather (side panels, heel panel, toe area, tongue) and canvas (ankle area, toe box). The navy blue pair contains leather and canvas in the same places. Also both colorways feature metallic silver laceholders and a durable rubber sole.