Steve Rifkind Talks to Fatman Scoop about His Career and The Rise of Loud Records (2003) [VIDEO]

inside srifkind
Uploaded by WATERBLOCKNYC

Steve Rifkind (Loud Records CEO) talks with Fatman Scoop about how Loud started out, his relationship with the Wu Tang Clan, creating the street team concept, mixtapes, label situations, and more on the business of hip hop music and the industry as a whole. This interview was done around 2003 and is from the Inside Hip Hop DVD which showcased the "check-writers" of the hip hop industry.